Bargaining power of buyers in hotel industry

Level of service compared to others Added value perceptions Dynamics with other attributes Power of suppliers An industry that produces goods requires raw materials. This leads to buyer-supplier relationships between the industry and the firms that provide the raw materials. Depending on where the power lies, suppliers may be able to exert an influence on the producing industry. They may be able to dictate price and influence availability.

Bargaining power of buyers in hotel industry

At the same time H1N1 epidemic Swine Flu hit the world and tourism deteriorated by various degrees. After suffering these blows, the hotel industry managed to gain back its footing on the economic map.

Industry structure, which determines the profitability of the average competitor and sustainable competitive advantage which allows a company to outperform the average competitor. And the business growth required is greater than the rate at which the business is growing.

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Cheng, In an industry such as this where there is high capital costs, the pressure to sell the capacity by price cutting is high except at weekends and holidays and the competition becomes intense.

The hotel has to make sure that the high capital cost is gaining its worth in the form of output and the resources are used to it utmost potential.

Bargaining power of buyers in hotel industry

The existing hotel chains have an advantage over local entrepreneurs in this industry as afar the brand image and customer loyalty are concerned. Cheng, The new entrants have to be conscious about target market and quality service.

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As the hotels run on product differentiation, the entrants have to invest in the innovation of the services that are provided to the customers.

Cheng, Tariffs are determined on the basis of differentiation in location, management and guest ratios. The new entrants will be at disadvantage as the best locations are limited in the metropolitan cities.

Cheng, Power of Suppliers The power of suppliers over hotel industry is relatively low.

Bargaining power of buyers in hotel industry

The hotel industry is only subjected to the power of the labor, trained staff and personnel and the industry has a huge demand of them. Hotels are not subjected to the bargaining power of suppliers and it has low and indirect pressure on their competitiveness.

In order to be in the leading league a hotel has to maintain a cost advantage over its rivals and be innovative about differentiating itself in its own strategic group.

Cheng, Power of Buyers When the concentration of the buyers is higher than the market players then the industry is subjected to the high power of buyers. In hotel industry such is the case.

Certain groups of buyers exercise power over the hotel industry when the purchasing of hotel rooms in bulk is required. These groups include tour operators, domestic and international airlines and convention organizers and participants. Cheng, Where business travelers are concerned the differentiation becomes significant and the hotels are under pressure to keep their brand unique.

On the other hand when leisure travelers and tourists are taken into consideration, the hotels have to compete in prices.

Cheng, Threat Of Substitute Products The threat of the substitutes in hotel industry is relatively low.

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Except in the times of recession the hotel industry can thrive without the threat. However people looking for cheap accommodation can easily opt to live in hostels, motels or with relatives.

Cheng, However in case of accommodating large group of people like travelling groups and business travelers. Cheng, Conclusion The two things the hotel industry thrives on is the ability to differentiate themselves and quality of service.

The quality of service is dependent on the trained staff and personnel and good management.

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The hotel industry can expand their business by selling their products like foods and beverages, by organizing entertainment shows and exhibitions and conventional events. In case of the economic recession, the hotel industry should be more durable than the tourist market because of the fluctuation in the tourist industry.

However considering the less threat of substitutes and low power of suppliers over the industry, the hotel industry has very few hindrance in successful market growth.

Cheng, Bibliography Porter, M, Strategy and the Internet. Harvard Business Review 79 3.Sep 28,  · Get the latest headlines on Wall Street and international economies, money news, personal finance, the stock market indexes including Dow Jones, NASDAQ, and more.

Be informed and get ahead with. Bargaining Power of Buyers Porter () mentioned that the buyers of goods and services from an industry may be powerful if they are more concentrated than the players in the industry and are able to force down prices as well as.

Bargaining Power Of Buyers In Hotel Industry Industry Analysis Bargaining power of Buyers Buyer power is moderate. The Buyers: Buyers here comprise of individuals (business as well as leisure travelers) and B2B buyers which comprise mainly of travel agents, travel companies, and . Group buying, also known as collective buying, offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the alphabetnyc.coms of group buying can be traced to China where it is known as Tuán Gòu (Chinese: 团购) or team buying.. In recent times, group buying websites . How do I fill in an Application Notice N? What is an Application Notice and when is it used? An Application Notice is a document in which the person completing the document (the applicant) states their intention to seek a court order.

The ability to negotiate successfully in today's turbulent business climate can make the difference between success and failure. With this in mind, Ed has reevaluated his list of top ten negotiation tips. Figure 1. Hilton Porter’s Five Forces.

Rivalry among existing firms in premium segment hotel industry is alphabetnyc.com Hotels and Resorts competes with Marriott, Sheraton, Hyatt Regency, Radisson Blu, Renaissance, Westin, Sofitel and other premium segment hotel chains in the global marketplace.

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