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January 14, Leave a comment Introduction An organisation must structure themselves accordingly to the size and nature of their market s.
To reflect on the above statement, The Coca Cola Company will be examined to demonstrate just how important these areas are in planning, development and defining of business strategies Coca Cola Consolidated,Annual Report.
Morely, Edel Foley, This is the case for the Coca Cola Company. Primarily the company has a very tall hierarchy in place and subordinates that are then divided up by regions. The Coca Cola Company being a truly global organisation uses the design of division of work by location.
By dividing its employees up according to geographic location, the company benefits on many levels.
For example, being closer to a certain market allows the teams involved to work accordingly with regards to advertising campaigns, meeting the tastes of consumers of that region etc.
Each region is then sub divided e. As mentioned before meeting the tastes of consumers is met more effectively due to the divisions and sub divisions by location. The Great Britain UK division would insure all areas such as marketing would be covered appropriately.
For example, an advertising slogan that is appropriate to the UK and Irish Public may not necessarily be considered appropriate in another country. This is why there are so many sub divisions within the company. When one of these divisions is planning a new beverage launch or perhaps an advertising campaign, the division must communicate respectively with their superiors.
Because the Coca Cola Company has such a tall hierarchy, communication must travel all the way back to the corporate division in North America where a 12 Member executive committee have the final say on any activities that the companies divisions are considering.
Like many organisations today, The Coca Cola Company push elements such as teamwork amongst its employees whenever and wherever possible The Times Grouping takes place on many levels within the organisation whether it is on the bottling floor or launching new products.
For example, the Great Britain division brings together a group of employees when creating new product development. Included in such a team will be marketing specialists who will inform others of their market research and testing, food technologists will clarify whether changes to a product are feasible, financial experts will describe the cost incurred with the change and other specialists will also be involved such as the strategic planning director The Times The effectiveness of the division of work fostered by Coca Cola For an organisation as big as Coca-Cola, it is vital that the methods they adopt for the division of work among members of the organisation are effective and successful.
They have achieved this through global and local strategies. Global and Local Strategy Coca-Cola concentrates certain functions for global strategy in a corporate segment, while having geographic segments dealing with local strategy.
They divide the functions, responsibilities and work to avoid overlap and waste while concentrating on the optimum business structure to achieve its goals. The Corporate Segment As aforementioned, the corporate segment consists of an executive committee of 12 company officers.
This head office for Coca-Cola is used to give directions to the organization and make key decisions for the brand. One member acts as the CEO, the figurehead of the company. Other executive members have other responsibilities e.
The Times Having a strong corporate segment has proven to be effective for Cola-Cola, bringing confidence and order to the whole company. They monitor the production of the syrups and concentrates that are then mixed with water at specific bottlers.
There are 30 company owned and operated manufacturing plants around the world that produce the syrups and concentrates Richard Girard, They have experienced many issues in the countries they produce in. For example, in India, they experienced problems involving environmental pollution and finding high levels of pesticides in their products in Richard Girard, Strategic Business Units Coca-Cola has achieved a status of being a global product by operating in local environments all over the world.
By dividing the organisation among different countries, Coca-Cola can meet the needs and requirements for different countries The Times SBUs are very effective for they allow Coca-Cola to recognize that tastes, lifestyles, income and consumption patterns vary from region to region.Strategy Execution - The definitive guide - Jeroen De Flander Strategy execution: this is the ONLY tutorial you'll need to boost your business strategy & strategy implementation skills!
Video: Business Case Study: Management at Coca-Cola. Coke had virtually the same centralized organizational structure where the main divisions like manufacturing, marketing, and finance, along.
Jan 14, · Organisational Structure: Case on The Coca Cola Company. January 14, Tall Organisational Structure: Centralised Power Structure: At present, the Coca-Cola Company is managed using elements centralisation and decentralisation (The Times, ).
However, the decentralised power held by the SBU’s (and their . The Coca-Cola Company has a Separate International Division Structure because its international staffs operate separately and in isolation from head office. A world-class MBA, taught by internationally respected faculty and business practitioners.
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