MKT Module Title: Strategic Marketing Management Module Tutor:
How to Prepare a Marketing Environmental Analysis by Angela Stringfellow - Updated September 26, A marketing environmental analysis helps a business understand external forces that can Dell marketing environment analysis it. The environment, or external forces, are often factors that a business cannot control, yet it is important to be aware of environmental concerns when preparing a marketing plan or introducing a new product to the market.
The most common method for preparing a marketing environmental analysis is to conduct a PESTLE analysis, which stands for Political, Economic, Social, Technological, Legal and Environmental, all areas affecting a business.
Your organization may be introducing a new product or service to the market, entering a new market with an existing product, creating a strategic marketing plan, or analyzing environmental factors that have caused a recent decline in sales.
Know your goal so that you can focus your efforts.
Investigate political factors that would impact your subject. There may be pending legislation that would affect how you can market your products, cutbacks in government spending that would impact your cash flow, or political factors within your own organization, such as majority stockholders being against a new idea.
Research economic factors that may affect you. There may be tax implications for starting a certain type of business, or tax incentives for introducing an environmentally friendly product. Identify social factors that could influence your subject. Consumer opinions, trends and buying patterns, the brand image of your company and ethnic or religious views are all potential social factors.
Discuss technology and its impact on your business or product. Whether you are introducing new technology to the market or you will need technology to conduct business, technology is an important issue to consider. Examine available technology, competition and Internet implications.
Examine the legal implications of conducting business, introducing this product, or entering this market. You may be taking on additional liability by entering a youth market, for example, and may need to carry additional insurance to cover potential lawsuits.
Legislation can also be a part of legal implications. Review the environmental impacts of your plan. If you are introducing a product that is environmentally friendly, it may open doors to additional markets.
If your product is harmful to the environment, you will have additional legal concerns to address. Review each factor and rate its importance. Determine the level of impact it could potentially have on your marketing plan, and whether the impact will be positive or negative.
Address any negative impacts with high importance prior to launching your idea or product, or develop a plan for overcoming them. Tips If you find that you have a large number of high risk factors affecting your idea, you may want to reconsider whether now is the right time to introduce that product or idea to the market.
You can also examine ways to modify it so there is less risk and negative impact involved.Start studying Chapter 3- The marketing Environment. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
Content Executive Summary 1 1 Situation Analysis 2 Macro-Environmental Analysis 2 Demographic Environment 2 Political-Legal Environment 3. The Macro Environment Analysis of the Company PEST analysis In the following, the analysis of the political, economic, social and technological factors leads to a description of the macro environment of the Dell computer industry.
The marketing mix of dell talks about the way in which dell has improvised to gain a competitive alphabetnyc.com designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to individual customer requirements.
Category: Computer Technology Market Analysis Dell; Title: Environmental Analysis Of Dell Organization. My Account. Environmental Analysis Of Dell Organization. Environmental Analysis Of Dell Organization Dell was the only top computer company to lose worldwide PC market share.
This analysis identified Dell's problems . This is the detailed PESTEL Analysis of Dell which covers the external factors analysis; Political, Economical, Social, Technological, Environmental and Legal.
|Subscribe via Email||Expand services and enterprise solutions businesses Obtain more patents through acquisitions Strengthen their presence in emerging markets Tablet market growth Growing demand for smartphones and tablets Profit margin decline on hardware products Slowing growth rate of the laptops market Intense competition Strengths Brand name.|
|How to Prepare a Marketing Environmental Analysis | Bizfluent||Expand services and enterprise solutions businesses Obtain more patents through acquisitions Strengthen their presence in emerging markets Tablet market growth Growing demand for smartphones and tablets Profit margin decline on hardware products Slowing growth rate of the laptops market Intense competition Strengths Brand name.|
|Company Background||However, changes in the external environment also create new opportunities and the letters sometimes are rearranged to construct the more optimistic term of STEP analysis.|
Political Factors Many political factors in the country in which DELL is considering doing business, or in which it is already doing business, can affect the company’s operations.